Haakaa is a 100% family owned and New Zealand run company. The message behind our brand is a strong and passionate one and it is what drives us everyday to do what we do.

Haakaa was developed through our struggle to find non-toxic and safe products for my little sister Courtney. Courtney is special needs being born with Autism among other disabilites. When protecting her health and preserving the environment for her future became our top priority, haakaa was born. Over the years, we found it extremely difficult to find green products suitable for infants and children. With most Eco baby brands only carrying a limited range and shipping to New Zealand was difficult and expensive. That was when we realised we could develop a range that is not only convenient and versatile, but also safe for more parents and their babies.